{"id":233,"date":"2016-06-21T09:38:25","date_gmt":"2016-06-21T08:38:25","guid":{"rendered":"http:\/\/davidjohntaylor.co.uk\/?p=233"},"modified":"2016-06-21T17:52:24","modified_gmt":"2016-06-21T16:52:24","slug":"quick-post-21062016-augmentedmixedvirtual","status":"publish","type":"post","link":"https:\/\/davidjohntaylor.co.uk\/index.php\/2016\/06\/21\/quick-post-21062016-augmentedmixedvirtual\/","title":{"rendered":"Quick Post: 21\/06\/2016 &#8211; Augmented\/Mixed\/Virtual, plus, when is Sky is not Sky?"},"content":{"rendered":"<div id=\"attachment_234\" style=\"width: 650px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-234\" class=\"wp-image-234 size-large\" src=\"http:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/ar-vr-mr-1024x576.jpg\" alt=\"Composite image by Re\/code; original: Japanexperterna.se\" width=\"640\" height=\"360\" srcset=\"https:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/ar-vr-mr-1024x576.jpg 1024w, https:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/ar-vr-mr-300x169.jpg 300w, https:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/ar-vr-mr-768x432.jpg 768w, https:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/ar-vr-mr.jpg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-234\" class=\"wp-caption-text\">Composite image by Re\/code; original: Japanexperterna.se<\/p><\/div>\n<h2>Augmented\/Mixed\/Virtual<\/h2>\n<p>One of my big pet hates in the technology industry, is when terminology is slung around by journalists who think its not a problem to substitute one word for another and assume it will convey the same meaning. \u00a0With the new range of AR\/MR\/VR tech either with us now, or on the horizon, it really isn&#8217;t the case.<\/p>\n<p>So when I found an article at <a href=\"http:\/\/www.recode.net\/2015\/7\/27\/11615046\/whats-the-difference-between-virtual-augmented-and-mixed-reality\">recode.net<\/a> the other day that nicely sums up the differences between augmented, mixed and virtual reality, I breathed a sigh of relief that there is people out there who now &#8220;get it&#8221;!<\/p>\n<h3>Keep it simple, boil an egg?<\/h3>\n<p>I try and summarise AR\/MR\/VR in the context of something people can relate to, e.g. boiling an egg:<\/p>\n<ul>\n<li><strong>Augmented Reality<\/strong>: you wear a device which provides a set of step by step instructions in your line of sight, such as how long to cook it for &#8211; think of it as a manual for your eyes<\/li>\n<li><strong>Mixed Reality<\/strong>: you wear a device which points you to the fridge were the eggs are, then to the cooker, and has a nice floating timer above the pan showing how long the egg has to cook &#8211; you are left in no doubt as to what to do, and how to do it. \u00a0Everything you&#8217;re shown is in the context of your environment.<\/li>\n<li><strong>Virtual Reality<\/strong>: you wear a device which places you in a kitchen on the planet Mars where the alien eggs need to be blasted before they eat you alive (and it feels VERY real)<\/li>\n<\/ul>\n<p>But for a more sensible in depth definition, I really recommend you take a look at the article, <a href=\"http:\/\/www.recode.net\/2015\/7\/27\/11615046\/whats-the-difference-between-virtual-augmented-and-mixed-reality\">&#8220;Choose Your Reality: Virtual, Augmented or Mixed&#8221;<\/a>.<\/p>\n<hr \/>\n<p><a name=\"aboveus\"><\/a><\/p>\n<h2>Above us only Sky?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-240 size-large\" src=\"http:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/Diplo-1024x576.png\" alt=\"No Man\u2019s Sky, Hello Games\" width=\"640\" height=\"360\" srcset=\"https:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/Diplo.png 1024w, https:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/Diplo-300x169.png 300w, https:\/\/davidjohntaylor.co.uk\/wp\/wp-content\/uploads\/2016\/06\/Diplo-768x432.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Over the weekend, Sean Murray of No Mans Sky fame (the yet-to-launch &#8220;infinite&#8221; space\u00a0game) announced on Twitter that Hello Games had come to an agreement with Sky TV over the name of the game. \u00a0It seems that Sky TV have a broad trademark over the use of the word, and so had not been keen on the game title.<\/p>\n<p>Sean tweeted:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Yay! We finally settled with Sky (they own the word &#8220;Sky&#8221;). We can call our game No Man&#8217;s Sky. 3 years of secret stupid legal nonsense over<\/p>\n<p>\u2014 Sean Murray (@NoMansSky) <a href=\"https:\/\/twitter.com\/NoMansSky\/status\/743928033942315009\">June 17, 2016<\/a><\/p><\/blockquote>\n<p>Whilst big business should always have opportunities to protect their IP, surely no-one would ever doubt the difference between a console game and a TV broadcaster?<\/p>\n<p>More on the issue\u00a0from the <a href=\"http:\/\/www.bbc.co.uk\/news\/technology-36575684\">BBC<\/a>.<\/p>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented\/Mixed\/Virtual One of my big pet hates in the technology industry, is when terminology is slung around by journalists who think its not a problem to substitute one word for another and assume it will convey the same meaning. \u00a0With&hellip; <a href=\"https:\/\/davidjohntaylor.co.uk\/index.php\/2016\/06\/21\/quick-post-21062016-augmentedmixedvirtual\/\" class=\"more-link\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":10,"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/233\/revisions\/237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/media\/234"}],"wp:attachment":[{"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidjohntaylor.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}