Quick Post: 21/06/2016 – Augmented/Mixed/Virtual, plus, when is Sky is not Sky?

Composite image by Re/code; original: Japanexperterna.se

Composite image by Re/code; original: Japanexperterna.se

Augmented/Mixed/Virtual

One of my big pet hates in the technology industry, is when terminology is slung around by journalists who think its not a problem to substitute one word for another and assume it will convey the same meaning.  With the new range of AR/MR/VR tech either with us now, or on the horizon, it really isn’t the case.

So when I found an article at recode.net the other day that nicely sums up the differences between augmented, mixed and virtual reality, I breathed a sigh of relief that there is people out there who now “get it”!

Keep it simple, boil an egg?

I try and summarise AR/MR/VR in the context of something people can relate to, e.g. boiling an egg:

  • Augmented Reality: you wear a device which provides a set of step by step instructions in your line of sight, such as how long to cook it for – think of it as a manual for your eyes
  • Mixed Reality: you wear a device which points you to the fridge were the eggs are, then to the cooker, and has a nice floating timer above the pan showing how long the egg has to cook – you are left in no doubt as to what to do, and how to do it.  Everything you’re shown is in the context of your environment.
  • Virtual Reality: you wear a device which places you in a kitchen on the planet Mars where the alien eggs need to be blasted before they eat you alive (and it feels VERY real)

But for a more sensible in depth definition, I really recommend you take a look at the article, “Choose Your Reality: Virtual, Augmented or Mixed”.


Above us only Sky?

No Man’s Sky, Hello GamesOver the weekend, Sean Murray of No Mans Sky fame (the yet-to-launch “infinite” space game) announced on Twitter that Hello Games had come to an agreement with Sky TV over the name of the game.  It seems that Sky TV have a broad trademark over the use of the word, and so had not been keen on the game title.

Sean tweeted:

Whilst big business should always have opportunities to protect their IP, surely no-one would ever doubt the difference between a console game and a TV broadcaster?

More on the issue from the BBC.

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